Just before the raindrops hit the parched Delhi soil this year, Marie Claire, the French global lifestyle brand stepped into the Indian market to add colour and glamour to the lives of Indian women with its inaugural Prêt Collection.
The collection showcased the vivacious ensemble exclusively created by Marie Claire design team for India. The unique and desirable Marie Claire is designed for women around the world seeking a certain ‘je ne sais quoi’ that will style their life, all their life.
The Marie Claire women is smart, stylish, fresh, has a subtle French Touch and a great appetite for life. Marie Claire has an accurate eye on what will make a woman look good. A pinch of freshness, a dash of colour, and a spoon-full of imagination is one single formula Marie Claire will use it to zing it up for the women of today.
The exclusive launch of Marie Claire in India took place at Privee, Hotel Shangri La, New Delhi where it showcased its debut collection for the women with ‘je ne sais quoi’. Apart from well known socialites and faces of the fashion fraternity, the event was graced by former Miss India, Bollywood Actor and Style Diva, Neha Dhupia.
India has a world of opportunities to offer to International brands, grabbing all the attention for good growth! As we progress in the market with baby steps, we see the business growing by leaps and bounds in time to come” said Stephanie Ertzbischoff, Brand Licensing Director, Marie Claire. “Our retail presence would be well penetrated and significant in next 5 years. Besides the established retail through e-commerce, multi-brand outlets, and shop in shops, we should have significant exclusive brand outlets of Marie Claire in India, to boost our brand presence” added Stephanie.
Marie Claire has been a name since last 79 years across the globe through its monthly magazine for women. Based on the exceptional popularity, Marie Claire has become a leading lifestyle brand covering a wide range of products in the field of fashion and beauty. Marie Claire started as a fashion brand but quickly became a “lifestyle” name with the wide product range developed.
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Our current partners, Epic Brands, are extremely capable and are experts in the apparel industry with multiple years of experience. They are seasoned in the trade, and have a very well defined vision for the business. The range looks amazing, and we are extremely excited to enter in the country and are thankful to Bradford license team for spotting right partner. This is the land that the world is eyeing currently, with immense growth and possibilities.” says Stephanie.
Marie Claire will cater to Prêt (ready to wear) women category initially which would include short shirts, tops, skirts, trousers, crop tops, tube tanks, tunic, jumpsuits and maxi dresses etc. targeting women between the age group of 20 to 40 years.
Amiteshwar Grover, Director, Epic Brands Pvt. Ltd. says “We are happy to tie up with Marie Claire as their exclusive licensing partner for marketing and distribution in India. By 2020, we see Marie Claire as top 3 choices among female consumers when they are looking for classy French styling, great quality and perfect fit.”
The brand will start to operate with ‘Exclusive Brand Outlet’ and ‘Multi Brand Outlet’ from 2017 onwards and will first be available on online fashion portal Myntra. By 2020 plans include 20 exclusive stores and 200 multi brand outlets for Marie Claire in India.
Highlights –
– Marie Claire showcased its inaugural Prêt collection in New Delhi
– French Global lifestyle brand to vie for attention of 20 to 40 year Indian women
– First available on Myntra
About Marie Claire
As a referent magazine in interpretation of fashion & beauty all over the world, Marie Claire has become a synergic brand for 20/40 year-old women since 1937. The Marie Claire expanded and became a fully grown lifestyle brand in Japan in 1982. For 20 years, Japan was favored territory of the Marie Claire licenses, where they blossomed to exceptional success.
From the 90’s onwards, other Asian territories, such a Korea, Singapore and Taiwan, have experience considerable growth, just like in Europe. Since 2001, the presence of Marie Claire licenses has expanded all the way to China, Australia, the Middle East, and North America.
Today, Marie Claire is a reputed global brand with 10,000 point of sales across the globe.
Stay tuned for more updates on fashion and lifestyle.
Much Love
Yogita Aggarwal
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